Lead Reactivation

Premium Revenue,
Quietly Recovered.

Your finest prospects didn't disappear — they simply weren't followed up with enough. We automate a precisely crafted outreach sequence on your behalf, recovering high-value jobs from leads you'd already written off.

Schedule a Demonstration Explore the Process

Campaign Overview · Live Metrics

Ad Spend Required

~80%

Leads Still Interested

5–7×

Touches to Close a Job

$18K+

Avg. Revenue Recovered

Days

Campaign Launch Time

Campaign runs automatically — you approve it once

What Is Lead Reactivation

The deliberate, systematic
re-engagement of your best prospects.

Lead reactivation is the deliberate, systematic re-engagement of prospects who previously expressed intent — requested a quote, made an enquiry, or initiated contact — and then went silent. Rather than acquiring new cold leads through paid advertising, we recover existing high-intent contacts already in your possession, deploying a precisely timed sequence of personalised emails, SMS touchpoints, and follow-up calls entirely on your behalf. The result: booked jobs from a list that was otherwise doing nothing, at zero media cost.

Where Does the List Come From

Any existing contact
is fair game.

Even 5–10 dormant enquiries is sufficient to begin. Most contractors hold 50–500 untouched leads at any given time.

🗂️

CRM Lead List

HubSpot, Jobber, ServiceTitan, any CRM export

📝

Old Estimates & Quotes

Prospects who received pricing and went silent

📞

Missed & Unanswered Calls

Inbound calls that never converted to a booking

📋

Website & Form Enquiries

Contact forms, web leads, digital enquiries

💬

Stalled Conversations

Email or SMS threads that stalled before booking

📊

Spreadsheets & Phone Contacts

CSV, XLS, exported contacts — any format

The Process

From dormant list
to closed job.

Input

Provide Your Lead List

Share your old quotes, inquiries, and cold contacts — CSV, spreadsheet, or phone contacts. Any size list. We handle everything from there. Old quotes, cold inquiries, CRM contacts — any size.

CSVXLSCRM Export

Process

We Curate & Personalize

Your list is cleaned, loaded into HubSpot, and segmented by trade and city. We craft a personalized outreach sequence that reads as if you wrote it personally. You approve it once.

HubSpotApproved Once

III

Execute

Automated Outreach Begins

Five emails deploy over 21 days, supported by 3 SMS touchpoints and a personal follow-up call — all sent from your name and brand identity.

5 Emails / 21 Days3 SMSCaller Follow-Up

You Respond & Close

Interested leads contact you directly. No follow-up work required on your end. Simply take the call, confirm the details, and close the job. Every disposition is logged and tracked in HubSpot.

Reactivated — ScheduledHubSpot Logged

The Sequence

Five carefully timed touchpoints.
One automated system.

Each email is written to feel personal, not promotional. Sent from your brand, in your voice, with your phone number — so when a lead replies, they feel like they're hearing from you directly.

"Still looking for a [contractor type]?"

A warm, unhurried check-in that reintroduces your availability without pressure.

"Quick question for you, [First Name]"

A brief, natural follow-up that subtly communicates your schedule filling up.

"Before & after from a job near you"

Visual proof of completed work in their area, reminding them of the quality they enquired about.

D14

"Last few spots left this month"

A tasteful scarcity signal that prompts fence-sitters to take action before the window closes.

D21

"Closing your file — [First Name]"

The most effective email in the sequence. The finality of file closure triggers the highest reply rate of the entire campaign — consistently pulling responses from leads who ignored the first four.

Why It's a No-Brainer

The most intelligent marketing
decision you'll ever make.

No new budget required. No strangers to cold pitch. No months of optimization. Simply a curated outreach to people who already expressed intent — recovered elegantly, on your behalf.

Ad Spend Required

Cold advertising demands $500–$3,000+ per month targeting people who have never encountered your brand. Reactivation draws from a list you already own — at zero media cost, zero per click.

80%

Still Want the Work Done

A cold lead seldom means a final no. It typically means not yet. The work still needed doing — the homeowner simply contracted whoever maintained presence. We restore that presence, gracefully and automatically.

5–7×

Follow-Ups to Close

Most contractors follow up once, perhaps twice, before moving on. Research consistently shows jobs close between touch five and seven. We automate every remaining touchpoint — so you're always the last voice in the conversation.

3–5

Additional Jobs Per Month

At $3,000–$8,000 per job in premium home services, a single reactivation campaign generates $9,000–$40,000 in recovered monthly revenue — from a spreadsheet that was doing nothing.

Days

To First Campaign Live

No lengthy onboarding. No months of A/B testing. You hand us your list, we craft the sequence, you approve it once. The first email reaches inboxes within days of engagement.

🎯

Highest Possible Intent

Cold advertising reaches strangers. Reactivation reaches people who sought out this contractor specifically, requested a quote, and expressed clear intent. Conversion is inherently higher — on every metric.

Cold Advertising vs. Lead Reactivation

There is no competition.

Cold Advertising

Targeting strangers with no prior awareness of the brand

$500–$3,000+ monthly in media spend, no guaranteed return

Competing directly with every other contractor running ads

Months of optimization before meaningful results appear

Lead Reactivation

Already expressed intent specifically for this contractor

Zero media spend. Activates a list you already possess.

No competition — a private list, exclusive to your brand

Live within days. First results from the opening campaign.

Every contractor has a graveyard of people who called, got a quote, and went quiet. Those people didn't hire someone else because they liked them better — they hired whoever followed up.

On why reactivation outperforms cold acquisition

Results

The returns speak
for themselves.

$18K+

Revenue from a single campaign

3–5

Additional booked jobs per month

Days

Onboarding to first campaign live

The revenue was always there. A 15-minute demonstration is all it takes to see exactly what your dormant lead list is worth. We'll show you the sequence live, walk through the process, and answer every question — no obligation whatsoever.

Full Name

Business Name

Phone Number

Trade / Service Type

Premium Revenue,Quietly Recovered.

The deliberate, systematicre-engagement of your best prospects.

Any existing contactis fair game.

From dormant listto closed job.

Five carefully timed touchpoints.One automated system.

The most intelligent marketingdecision you'll ever make.

There is no competition.

The returns speakfor themselves.

The revenuewas always there.

Premium Revenue,
Quietly Recovered.

The deliberate, systematic
re-engagement of your best prospects.

Any existing contact
is fair game.

From dormant list
to closed job.

Five carefully timed touchpoints.
One automated system.

The most intelligent marketing
decision you'll ever make.

The returns speak
for themselves.

The revenue
was always there.